Donation platform GiveSafely.io has launched today with notable BBB Wise Giving Alliance’s (BBB WGA) accredited charities including: Save the Children, Easterseals, Physicians Committee for Responsible Medicine, Population Media Center, RedRover, Wild Animal Sanctuary, Cure Alzheimer’s Fund and World Emergency Relief. The platform aims to provide a safe and transparent space connecting the donors with charities ensuring any personal information is secured by the Ardor blockchain. Donors who agree to share their information with charities, are rewarded with TrustTokens.
GiveSafely.io has been launched with the aim of reaching out to younger and more technologically proficient donors who are less likely to make donations compared to older or less technologically savvy ones. This is despite the fact that both Generation Z and Millennials indicated a higher willingness to be approached by charities to give (19% and 23%, respectively) compared to 11% for the general population. GiveSafely.io plans to engage these donors on terms more accustomed to them. The platform also aims to restore trust in the online donation model, address concerns people have about misuse of their personal data and potential hacks. All personal information is stored on the Ardor blockchain and is only accessible to charities with donor permission.
Art Taylor, CEO, BBB Wise Giving Alliance: “This platform will provide new forms of engagement with Millennials and Generation Z which we believe are critical audiences for the future growth of philanthropy. Even prior to the COVID-19 pandemic, charities were facing a wide variety of challenges in how their traditional fundraising model operated, we believe this new donation platform will help strengthen donor trust in charities while also providing a bridge to younger donors seeking new forms of engagement.”
“We are living through a period of unprecedented technological change and disruption,” states Ettore Rossetti, Senior Advisor, Digital, Marketing and Fundraising, Save the Children. “This is having far reaching impact on how traditional industries operate including non profit organizations. For charities to thrive in these increasingly uncertain times, they should look to embrace new technologies when trying to reach new, potential donors. Test, learn, innovate.”
In addition to strengthening trust in the online donation model, the TrustTokens people are rewarded with can be redeemed for gifts and online experiences that combine a human element with a connection to the charity’s mission. These 15-20 minute experiences include offers like healthy cooking tips and a discussion of what it’s like to work at the selected charity, and other conversations that connect them to the charity’s mission. GiveSafely.io also enables cryptocurrency users to make donations directly to charities, responding to a recent finding that 25% of wealthy Millennials hold or use digital currencies and 31% have expressed an interest in using it (Edelman Report, Millennials with Money).